Friday, March 15, 2013

Audi's Swarm concept reinvents the humble taillight

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Audi's concept OLED taillight, Swarm


Practically, this may be a terrible idea, but as a tech demo, it's an excellent illustration of OLED, and its potential to kick holes in the divide between what we think of as display technology and what we think of as lighting technology. The concept is called Swarm, and is in essence an ultra wide aspect ratio TV placed on a car's derrière where the taillights should be. The idea is that the swooping, fluid animations displayed will relay all sorts of useful information to other road users. .. Continue Reading Audi's Swarm concept reinvents the humble taillight



Section: Automotive



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