Thursday, July 10, 2014

Emotions used instead of cash at unique art auction

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A participant is wired up prior to bidding


If someone places the winning bid on a work of art at an auction, it must mean that they liked the piece more than any of the other bidders ... right? Well, actually, it could just mean that they were wealthier than any of the other bidders. Swedish design company Kosta Boda, however, recently held an event where money was irrelevant. In order to win a piece, bidders had to have the most pronounced physiological response upon first seeing it. .. Continue Reading Emotions used instead of cash at unique art auction



Section: Good Thinking



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