Wednesday, January 17, 2018

When JBL met Google

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The one thing that makes Apple so desirable is the one thing that will kill it. Exclusivity. While it tries hard to make everybody adopt its technology, the truth still remains that over 80% of smartphone users use Android, and that inclusive strategy is the one to beat. Google’s betting hard on that strategy by now making its AI assistant available to third parties to integrate into their hardware. Take for instance JBL’s Link View. It combines the best of both worlds… JBL’s heavy-hitting audio, along with Google’s incredibly integrated experience. The JBL Link View is basically JBL’s wireless audio with a screen that allows you to interact with Google’s Assistant, letting the speaker not just be an audio device, but something MUCH more useful.

Google isn’t a hardware company. JBL is. Google doesn’t care whether you use the Google Home speaker, it just wants you to rely on its impeccable service… and JBL helps deliver on that! The Link View comes with a screen sitting between two 10W speakers. Flip it over and you see the JBL logo resting on a subwoofer that adds that heart-warming bass to your audio that the Google Home Mini isn’t capable of providing. The 8-inch HD screen itself lets you look at everything from album art, to your photos, to recipes, to google searches, to even your appointment schedule. Ah… life!

Designer: JBL (with Google)

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